The Musea Brugge card costs €28 and gives you entry to all 15 city museums over three consecutive days. Individual museum tickets are €7-14 each. So if you visit three or more museums, the card pays for itself.

The must-sees: Groeningemuseum (Flemish Primitives — van Eyck, Memling), Sint-Janshospitaal (Memling collection plus medieval hospital), and the Belfry (the view). That's three museums and you've already saved money.

The worth-it-if-you-have-time: The Bruges City Hall on the Burg has a stunning Gothic hall with ceiling paintings. The Folklore Museum in the Sint-Anna quarter is charming — recreated old workshops and a traditional Bruges pub. Lumina Domestica is the world's largest lamp collection, which sounds niche but is surprisingly interesting.

The skip-unless-you-love-the-topic: The Diamond Museum (small and commercial), the Fries Museum (fun but not essential), the Choco-Story museum (too many others do this better).

You don't need the card for the Basilica of the Holy Blood (free) or the churches (individual entry fees).

Buy the card at any participating museum or the tourist office on the Markt. It activates on first use.